724 by Maison Francis Kurkdjian Eau de Parfum is a luminous and urban Floral Musky fragrance that captures the elegance of city rhythm and modern femininity. It opens with a clean, radiant burst of bergamot and aldehydes, evoking the brightness of early morning light reflecting off skyscrapers. The heart reveals a bouquet of soft white florals—jasmine, sweet pea, and mock orange—that bring airy sophistication and effortless grace. As it settles, comforting notes of sandalwood and sensual white musk create a smooth, skin-like finish. 724 EDP is refined, fresh, and cosmopolitan—perfect for the woman who moves through the world with poise, purpose, and quiet confidence.